[ the fit quiz · about three minutes ]

Let’s see if this is a fit.

I take a few clients at a time, so this matters more here than most. These are the questions a first call would ask, including the ones most people leave until the end. I read every one myself, usually within a couple of days, and you hear back either way.

what the work actually is, first

[ 01 ]

What’s the business, in one sentence?

[if it takes three sentences, that’s useful information, and it’s also why this page exists]

[ 02 ]

How long have you been running it?

[ 03 ]

How many people, including you?

[ 04 ]

What made you fill this out today?

[the real answer, not the polite one]

[ 05 ]

Where does the business need you most?

[ how i work, so react honestly ]

[ 06 ]

"We decide fast and we lock it, because re-deciding old decisions is the expensive habit this engagement exists to end."

[ 07 ]

"I’m going to pitch you the bolder version, so if every choice has to be the safe one, my best work stays on the table."

[ 08 ]

"You hire me, and then you trust me between check-ins, so that’s sign-off on the big moves, yes, and approval on every button colour, no."

[ 09 ]

"I come with opinions, because I can’t fix what your business sells while agreeing with everything it currently sells."

[ 10 · the money part ]

The half-day is $2,000. The room is $2,800 a seat. The rebuild starts at $9,500. Where does that land?

[ 11 ]

Which one are you thinking about?

[ 12 ]

When would you want to start?

[ 13 ]

Where can I see the business as it stands?

[links: site, LinkedIn, socials, and a line on what you sell and for how much. include the ones you’re not proud of, because those are the useful ones]

[ 14 ]

Anything else?

[optional, but the best answers usually turn up here]

[ 15 ]

Who sent you, if anyone?

[a name is plenty; it means I say thank you to the right person]

[ and you are ]

Your email

[i read every single one myself. no is a normal answer and it isn’t personal.]

[not a form person? write to me instead]

Got it.